JavaScript Trackers
Most DSP buyers require to use third-party JS trackers to optimize and analyze their results.
At Adyoulike, the JS trackers are allowed for the programmatic demand - open auction or PMP deals.
Below a list of potential third-party trackers with their purpose:
- IAS: verification, optimization, and analytics solutions
- DoubleVerify: Fully viewed, by a real person, in a brand-safe environment
- Moat: Viewability, non-Human traffic detection, audience performing, interactions and audience’s interest
- Adloox: Retargeting sales, ad viewability, brand safety breaches, bounce rate
- Meetrics: Viewability check, audience verification, ad fraud, brand safety
- Etc.
Programmatic @Adyoulike
Partner Model
Each DSP partner is related to a model. This model includes the partner configuration to interact with AYL.
Regarding JavaScript trackers, they can be enabled or disabled:
- If the JS trackers are disabled, we discard the bid response and provide the status code javascript not allowed in the response to the partner
- If the JS trackers are enabled, the response is valid. A list of domains is defined for this partner and has to match with the AYL whitelist.
AYL Whitelist
Adyoulike maintains a global whitelist of validated third-parties through a configuration file. The list contains the following domain names:
- moatads.com
- atdmt.com
- meetrics.net
- adsafeprotected.com
- adlooxtracking.com
- secure-gl.imrworldwide.com
- ad.doubleclick.net
- doubleverify.com
Every JS tracker present in the bid response is validated against this list:
- If it matches, the response is valid.
- If not, then we discard the response and provide an appropriate status code in the response to be able to follow trends in SSP Bid Responses.