DescriptionThis format brings a social dimension to the display of your ads. It is intended for mobiles to introduce social stories.
Image RemovedImage Added RequirementsThe native stories format must follow requirements at two levels: Ad preview: the ad that introduces the stories- Stories: the content of your stories - videos and/or images.
StoriesNative Stories are made of display and/or video assets. You can enrich your stories with as many images or videos as you want and even mix and match both media supports.
Drawio |
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Here are the requirements for the native stories. Story Content | Description |
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Advertiser Logo | - Minimum size: 64*64px - we recommend you select a square image
- Supported image file formats: jpg, png, psd
- Maximum file size: 1MB
| Image | - Supported formats: JPG, PNG, JPEG
- File weight: 25MB max per media
| Video | - Supported formats: mp4, avi, mov, webm, mkv, fkv, wmv, m4v
- Size:
- Height min 720px
- Width min 420px
- Ratio 9:16 preferred like iPhone 6 format
- File weight: 25MB max per media
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Recommendations for Logo- The logo is centered, not too close of a border.
- The content of the logo has to fit in the circle.
DO | DON'T | | |
Here an overview of Native Stories. Drawio |
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# | Ad Component | Description |
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1 | Advertiser Logo | - Minimum size: 64*64px - we recommend you select a square image
- Supported image file formats: jpg, png, psd
- Maximum file size: 1MB
An animated circle appears around the brand logo to introduce a campaign of story type. | 2 | Advertiser Name | Maximum 40 characters to optimize the display. | 3 | Sponsor Text | Favor 1 word like "Sponsored". | 4 | Call-to-action Banner | For display campaigns only - 3 words max. | 5 | Ad Title | Maximum 50 characters (depending on the number of capital letters in the title). If more, the remaining text is replaced by '...' |
Tracking Elements- Redirection URL: the URL of the advertiser's website.
- We're compatible with: IAS, Adloox, MOAT, Nielsen, DAR/OCR, Meetrics and Atlas
- Optional - Impression pixel: to track impressions (pixel URL or javascript URL).
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