Term | Definition |
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Autoplay Video Ad | A video that starts playing automatically, without any intervention from its viewer. |
In-stream Video Ad | Played before, during or after the streaming video content that the user has requested. These ads cannot typically be stopped from being played. There are 3 sub-cases: - Pre-roll Video Ad
- Mid-roll Video Ad
- Post-roll Video Ad
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Pre-roll Video Ad | A pre-roll ad is a promotional video message that plays before the content the user has selected. |
Mid-roll Video Ad Status |
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colour | Red |
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title | Not Supported |
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| Mid-roll simply means advertisers have the option to run their ads not only at the beginning of a video but also during the middle “mid-roll.” |
Post-roll Video Ad Status |
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colour | Red |
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title | Not Supported |
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| Video ad that appears when an online video ends. |
Out-stream Video Ad | A video ad without video content, often plays in an article between 2 paragraphs. It's the format spread by Teads. |
MRSS | Media RSS is an RSS extension used for syndicating multimedia files (audio, video, image) in RSS feeds. The format is used by content publishers to feed media files into distribution platforms. |
VAST | VAST, or “Video Ad Serving Template,” is a script that gives video players all the information required to play video ad: a creative in one of the following formats: mp4; webm; vpaid tracking pixels possibly another VAST as a waterfall. One of the big limitations with VAST is that it didn’t support viewability standards until VAST 4.0, the latest version. |
VPAID | VPAID stands for video player ad-serving interface definition. It is a type of creative in JavaScript. VPAID has two big advantages compared to the standard VAST: - Interactivity: allows user interaction with the ad
- measurement: makes it much easier for advertisers to track video ad performance and get metrics like viewability, completion rate and click-through rate by integration third-party partners like MOAT, IAS, DoubleVerify.
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Pulpix Widgets |
Feed | Ex-immersive view. A feed of videos unique to each user similar to social platforms. Supports in-stream, pre-roll and native video formats. |
Multitask View | The player follows users as they scroll to read content. Maintains ad viewability and is compatible with auditors such as MOAT and IAS. |
Smart Player | Injects a video player automatically in your articles matching their content. Can be inserted anywhere on the page by specifying CSS selectors. On click, it opens the Feed. Can be triggered by scroll-to-play or click-to-play. |
Sticky | Injects a sticky banner automatically in your articles matching their content. Can be inserted in the bottom-left/right corner of the page. On click, it opens the Feed. |
Up Next | Plugs on your existing video players, predicts the user's attention and suggests the best video to play next. Extends sessions of users already watching videos. |
Pulpix Dashboard |
Pulpix Bookmarklet | Video Bookmarklet behaves like a browser extension and helps you collect videos to build a video playlist for your demo. |
Syndicated Catalog | AYL Video has negotiated deals with content providers that allow us to distribute their videos to our publisher network, across all categories & languages. This is useful for publishers who don't produce their own videos. |
Waterfall of Ad Tags | When the video content starts, the waterfall is an ordered list of VAST tags that will be called sequentially to fetch a video ad. |