General Terms
Metrics
- Bounce rate
- CPA (cost-per-action) or CPL (cost-per-lead)
- CPC (cost-per-click)
- eCPC
- CPM (cost-per-milli)
- eCPM (effective cost per mille)
- vCPM (viewable CPM)
- CPV (cost per video view)
- eCPV (effective cost per video view)
- Click-through Rate
- Click
- Conversion Rate
- Fill Rate
- Impression
- Lead
- Unique Visitor
- Viewability Rate
- Viewable Impression
- Video launched
- Video viewed
- Quartiles
- Inventory
- Placement match
Programmatic
- Ad exchange
- Auction Price Floor
- DCO (Dynamic Creative Optimization)
- DSP (Demand Side Platform)
- Header Bidding
- Private Marketplace (PMP)
- Programmatic Advertising
- Programmatic Direct
- RTB (Real Time Bidding)
- Second-Price Auction
- SSP (Supply Side Platform)
Video
...
- Autoplay Video Ad
- In-stream Video Ad
- Pre-roll Video Ad
- Mid-roll Video Ad NOT SUPPORTED
- Post-roll Video Ad NOT SUPPORTED
- Out-stream Video Ad
- MRSS
- VAST
- VPAID
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