General Terms
Metrics
- Bounce rate
- CPA (cost-per-action) or CPL (cost-per-lead)
- CPC (cost-per-click)
- eCPC
- CPM (cost-per-milli)
- eCPM (effective cost per mille)
- vCPM (viewable CPM)
- CPV (cost per video view)
- eCPV (effective cost per video view)
- Click-through Rate
- Click
- Conversion Rate
- Fill Rate
- Impression
- Lead
- Unique Visitor
- Viewability Rate
- Viewable Impression
- Video launched
- Video viewed
- Quartiles
- Inventory
- Placement match