The GDPR of May 25, 2018, is changing how businesses and public sector organisations can handle the information of their customers. It will be enforced by data protection regulators across Europe.
By default, consent is not granted and users must explicitly opt-in with an option at a very granular level (i.e., by company, by purpose if desired, etc.). The IAB has upgraded the OpenRTB protocol so that we can now send in the bid request information about user consent. DSP will stop buying impressions when consent parameter is missing.
Adyoulike values data protection and user privacy and is committed to doing the right thing with the collected information. That starts with helping you understand our privacy practices. Our privacy policy describes the information we collect, how it is used and shared, and the choices regarding this information. Refer to the documentation provided here for more details.
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