Native Display - EN Specifications
Description
This format includes a title, a description, a static image and the logo of the advertiser.
By clicking on the screen, the user is redirected to a landing page.
This kind of format can be located on the homepage, in a section or page in the heart of an article.
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Requirements
Here are the requirements for the native display ad.
| # | Ad Component | Description |
|---|---|---|
| 1 | Advertiser Logo |
An animated circle appears around the brand logo to introduce a campaign of story type. |
| 2 | Advertiser Name | Maximum 40 characters to optimize the display. |
| 3 | Sponsor Text | Favor 1 word like "Sponsored". |
| 4 | Preview image |
|
| 5 | Call-to-action Banner | For display campaigns only - 3 words max. |
| 6 | Ad Title | Maximum 50 characters (depending on the number of capital letters in the title). If more, the remaining text is replaced by '...' |
| Ad Description | Maximum 90 characters |
Recommendations for Images
- Images representing people.
- Images with no (or few) commercial aspect: no logo, no name of the brand, no %.
- Images with no text (difficult to read on small placements).
- Images in which the center of interest is centered: not too close to a border, not one on each side.
DO  | DON'T  |
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Tracking Elements
- Redirection URL: the URL of the advertiser's website.
- Optional - Impression pixel: to track impressions (pixel URL or javascript URL).
Extras
- URLs must use the https protocol.
- We're compatible with: IAS, Adloox, MOAT, Nielsen, DAR/OCR, Meetrics and Atlas.