Native Video - EN Specifications
Owned by Julien Cadeau (Unlicensed)
Autoplay Video
This format includes a video with a title, a description and the logo of the advertiser.
Two ways to open the video:
- When the user clicks or scrolls, a video appears in the format and adapts perfectly to the website by shifting the editorial content. During playback, the user can be redirected to a landing page if s/he clicks on the video. At the end of the video, the format disappears to leave room for the original formatting of the article.
- At the scroll, a video is launched in the heart of the native preview when it is visible at 100% and automatically adapts to each page. After viewing, the user has the possibility to replay the video and / or go to discover the site of the advertiser.
Autoplay videos have the following behavior:
- Muted autoplay is always allowed
- Autoplay with sound is allowed if:
- User has interacted with the video through a click, tap, etc.
- User has previously played video with sound.
Request a demo here.
Requirements
The native video format must follow requirements at two levels:
- Ad preview: the ad that introduces the stories
- Video content: the content of your video.
Ad Preview
Here are the requirements for the native ad preview.
| # | Ad Component | Description |
|---|---|---|
| 1 | Advertiser Logo |
An animated circle appears around the brand logo to introduce a campaign of story type. |
| 2 | Advertiser Name | Maximum 40 characters to optimize the display. |
| 3 | Sponsor Text | Favor 1 word like "Sponsored". |
| 4 | Preview image |
|
| 5 | Call-to-action Banner | For display campaigns only - 3 words max. |
| 6 | Ad Title | Maximum 50 characters (depending on the number of capital letters in the title). If more, the remaining text is replaced by '...' |
| Ad Description | Maximum 90 characters |
Video content
Here are the requirements for the native video content.
| Ad Component | DNA | Programmatic |
|---|---|---|
| Video |
|
|
| Upcoming | - | |
| VAST | Supported versions: 2.0, 3.0 | - |
| VPAID |
| - |
Recommendations for Images
See examples here.
- Images representing people.
- Images with no (or few) commercial aspect : no logo, no name of the brand, no %.
- Images with no text (difficult to read on small placements).
- Images in which the center of interest is centered : not too close of a border, not one on each side.
Sharing Elements - optional
| Share Link | DNA |
|---|---|
| Facebook link | Supported format: URL |
| Twitter link |
|
| Linkedin link | Supported format: URL |
| More information link | Supported format: URL |
Tracking Elements
- Redirection URL: the URLs of the advertiser's website.
- Optional - Impression pixel: to track impressions (pixel url or javascript url).
- Optional - Video launched pixel: to track when the video starts (pixel url or javascript url).
- Optional - Video at 25% pixel: to track once the video is 25% of its duration (pixel url or javascript url).
- Optional - Video at 50% pixel: to track once the video is 50% of its duration (pixel url or javascript url).
- Optional - Video at 75% pixel: to track once the video is 75% of its duration (pixel url or javascript url).
- Optional - Video at 100% pixel: to track when the video ends (pixel url or javascript url).
Extras
- URLs must use the https protocol.
- We're compatible with: IAS, Adloox, MOAT, Nielsen, DAR/OCR, Meetrics and Atlas.
- 2.x compatible (see doc).