Native Content
Description
This format includes a title, a description, a static image and the logo of the advertiser.
By clicking on the format, the user is redirected to a page of the site, completely dedicated to the campaign of the advertiser.
Indeed, a detailed content of the product is created and an entire page is integrated into the site, following the same procedure as an editorial article.
It is part of the hosting site and its graphical environment. It provides rich content including images, videos, and redirect links to the advertiser's site.
Demo link
Requirements
| # | Ad Components | DNA |
|---|---|---|
| 1 | Preview Image |
|
| 2 | Title | Maximum 60 characters |
| 3 | Description | Maximum 120 characters |
| 4 | Ad domain | URL |
| 5 | Logo |
|
| Content Images |
|
Recommendations for images
See examples here.
- Images representing people.
- Images with no (or few) commercial aspect : no logo, no name of the brand, no %.
- Images with no text (difficult to read on small placements).
- Images in which the center of interest is centered : not too close of a border, not one on each side.
Tracking elements
- Pixel print: to track impressions
- URL redirection tracker: to track the redirect on the advertiser's website.
Extras
- URLs must use the https protocol
- 2.x compatible (see doc).